As a creative entrepreneur, your talent is undeniable—but talent alone isn’t enough to grow a thriving, profitable business. You need clear business development strategies that help you attract clients, build systems, and scale sustainably.
At BOHLD, we specialise in business development services tailored for creatives. Whether you’re a designer, content creator, or small agency owner, these 7 strategies will help you grow with intention.
1. Define Your Core Offer (and Say It Clearly)
Many creative entrepreneurs struggle to explain what they do and who they serve. Start by narrowing your focus:
- What is your signature offer?
- Who is your ideal client?
- What transformation do you provide?
Create one or two high-impact offers and structure your messaging around them. Clarity drives conversions.
2. Build a Strong Personal or Brand Identity
In creative industries, people buy from people. Your personal brand should reflect your values, aesthetic, and expertise.
Make sure your:
- Social media bios are clear and aligned
- Website communicates credibility
- Portfolio or past work is easy to find
A strong brand builds trust – and trust sells.
3. Optimise Your Client Journey
How do people go from discovering you to paying you? Map out every touchpoint in your client journey:
- Discovery: content, ads, referrals
- Engagement: email list, free resources
- Conversion: enquiry calls, proposals
- Delivery: onboarding and execution
- Retention: follow-ups, testimonials, upsells
We help clients at BOHLD streamline this journey for maximum impact.
4. Package and Price for Profit
Avoid hourly rates and confusing packages. Instead, create value-based offers with clear outcomes and pricing tiers.
Use these tips:
- Anchor prices around results
- Offer packages that solve real problems
- Make it easy to say “yes”
Business development isn’t just about making more money – it’s about making better offers.
5. Build Systems That Scale
Manual, messy operations hold businesses back. Automate what you can and document everything else.
Use tools like:
- Notion or ClickUp for project management
- HoneyBook or Dubsado for client onboarding
- Canva or Loom for client communication assets
BOHLD helps clients build efficient workflows and SOPs so they can grow without burning out.
6. Prioritise Consistent Lead Generation
Don’t wait for referrals. Build a consistent pipeline through:
- Organic content marketing
- LinkedIn outreach
- Email sequences
- Lead magnets (e.g., free guides or templates)
The key? Be visible where your clients already are.
7. Track What’s Working
Finally, use data to make decisions – not guesswork.
Measure:
- Where your best clients come from
- Which offers convert the most
- What content drives traffic
- How long each project takes
We guide our clients in setting up simple tracking systems that inform smarter growth strategies.
Final Thoughts
Being a creative doesn’t mean being disorganised. With the right business development strategies, you can turn your creativity into a sustainable, thriving business.
Need expert guidance?
Let BOHLD help you build and execute your growth roadmap. Explore our business development services tailored for creatives and small businesses.
